Promoting Your Website 

How to use Facebook to easily promote your business


Social networking sites such as Facebook have taken the Internet by cyber storm. Facebook is one of the most popular social media sites that is used by millions of people across the globe. It is also the easiest and most effective way to promote your company, products and services online.


The following tips show you how you can utilize Facebook as an online marketing tool to promote your company/business. Facebook is free, user-friendly and fun to use.

  • Open an account and fill out your profile accurately. You need to add a picture so people can tie your face/name to your company.  Include your REAL name, bio and company information. The easiest way to brand your company is by providing as many details as possible.
  • Set up Facebook pages and groups. Facebook pages and groups allow thousands of people worldwide to join your group and find out more information about your business, products and services. Include articles, special events and ANY important information/special promote you want to share with your  members. 
  • Sync your Facebook to Twitter so you only have to post your update once (your status message automatically updates on both Facebook and Twitter simultaneously). Add a Twitter application to your Facebook as soon as you open an account. 
  • Include links to blogs and websites on your profile – this is a great way to get back links to your sites and add more subscribers to your sites. 
  • Share your Facebook profile, pages and groups with friends, family and business colleagues. You want to add as many quality “friends” as possible. 
  • Add events, notes, articles, etc. to your profile, groups and pages. This allows to brand you as an expert in your field/niche and to create a strong online presence via Facebook.
  • Facebook allows you to be easily found by your clients, customers and colleagues in the search engines. This is an effective SEO (search engine optimization) tactic. 


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Featured Video

Introduction to SEO

We will take you through various aspects of search engine optimization for your website.

You'll find out:
  • What is a search engine and how it does its job
  • What is pleasing to search engines and internet users
  • Keyword research and incorporating keywords into your pages
  • Link building

 

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